What is getting in the way of your next stage of growth?
I’m Abhishek. I help founders investigate paid marketing, conversion measurement, and customer reactivation—then turn the findings into practical fixes.
Start with the symptoms you are seeing today.
Click any situation below to preview where we start looking and how we tackle it. (No diagnostic quiz or scoring—just transparent thinking).
Lead Quality vs. Ad Platform Optimization Disconnect
Ad algorithms (Meta, Google, LinkedIn) are hitting your vanity conversion targets (form fills, downloads), but sales reports that 60%+ are unresponsive or poor fit. The ad networks are learning on quantity, not qualification signals.
Internshala Paid Acquisition
Acquisition cost dropped from ₹160 to ₹36 after correcting upstream conversion signals and aligning campaign learning on downstream intent.
We audit ad accounts, passback offline stage progression into conversions API, clean negative audiences, and rewrite message architecture.
Real outcomes from disciplined measurement and execution.
“No vanity metrics or inflated attributions. Real growth requires rigorous validation against holdout groups.”
77% Reduction in Cost Per Acquisition
Corrected upstream conversion signals, stopped paying for phantom clicks, and rewired campaign learning on true downstream activation.
Dormant Users Successfully Reactivated
Achieved at 23% lower reactivation cost compared to prior company benchmarks by tailoring behavioral trigger windows and messaging context.
Incremental Remarketing Sales
Rigorously validated with isolated holdout control groups to ensure remarketing wasn't simply claiming organic purchases that would have happened anyway.
Clear engagements with tangible outputs.
No vague retainers with mystery hours. Every engagement has a defined scope, a documented deliverable, and a clear handoff.
Paid-Efficiency Audit
An forensic inspection of your ad accounts (Meta, Google, LinkedIn) to eliminate wasted spend, fix audience cannibalization, and re-anchor bidding models on revenue events.
Prioritized findings document & interactive team walkthrough.
Conversion-Tracking Fix
End-to-end telemetry repair across Tag Manager, server-side CAPI, GA4, and CRM pipelines so your team and ad engines receive true, clean conversion signals.
Documented event setup architecture and full reconciliation table.
Reactivation Sprint
Turn dormant users and past customers into high-margin revenue through cohort analysis, trigger-based communication, and rigorous incrementality measurement.
Cohort diagnosis matrix and a measured, tested win-back execution plan.
Lead-Flow Build
A modern outbound engine built for relevance: automated prospect identification, deep verification, data enrichment, custom segmentation, and review stages.
Complete sourcing, enrichment, scoring models, and human-reviewed outreach flow.
You work directly with me.
When you hire an agency, you often talk to senior partners during the pitch, only to have your campaigns and telemetry handed to junior interns learning on your budget. When we work together, you work with Abhishek directly.
Understand before prescribing
We look at your actual analytics, data discrepancies, and current unit economics before any contract is signed.
Defined problems & milestones
No runaway scopes. We agree on the specific problem to untangle, the timeline, and what success looks like.
No black boxes
Every test, tracking script, and audience adjustment is fully documented so your internal team understands the logic.
100% yours forever
You own every tag setup, dashboard, email template, and automation script. No proprietary lock-in.
Senior marketer with operator roots.
I’m former AVP Marketing at Internshala and previously held key growth roles at Naukri (Info Edge). Over the last decade, I have managed and audited millions of dollars in paid acquisition, built high-volume lifecycle loops, and fixed broken measurement infrastructure.
“I believe marketing problems are rarely solved by adding more noise or vanity tools. They are solved by investigating the underlying numbers, fixing data leaks, and executing simple, disciplined interventions.”
Want to run a quick preliminary check yourself?
I built a lightweight self-assessment at audit.apships.com to help founders quickly evaluate tracking health and marketing inefficiencies without having to share sensitive account logins.
Start a conversation.
No sales pitches or automated nurture sequences. Tell me what is happening in your business, and I will reply with direct, thoughtful feedback on how to tackle it.